How matured is CRM marketing in India ?
The CRM market in India is already worth Rs 377 crore (2006). However the market continues to grow at an astounding 53% per annum.
China, India, and Malaysia can be characterized as the markets with the greatest growth potential. India's CRM market is dominated by call center technologies, although this will change and become more balanced in the coming three to five years. The Malaysian market is small, but many vendors have cited its growth potential, good infrastructure, increased liberalization, and high levels of education to justify planned investment.
Its for sure that, india is emerging as one of the dearest market place for CRM, and if the industry is grown without bias, India will witness a revolution
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